You may have heard it said that understanding your audience on social media is one of the keys to success with social media marketing. (We may have even said it ourselves a time or two!)

Makes a lot of sense. The more you know about your audience, the better you’ll be able to deliver the kind of helpful content and updates they’re interested in.

So what might be the simplest, most efficient ways of understanding an audience?

This is the part where I often …

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