“So, when is this content marketing thing supposed to kick in, exactly?”

As a marketer, you’ve likely heard about how great blogging and content marketing is for driving leads and results. So you dive right in: you work hard, brainstorming and writing article after article, hoping that it has some effect, that it’ll move some needle somewhere.

Content marketing can be hard. It takes time and you might make a lot of mistakes along the way.

The good news: You get to learn from those mistakes and …

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